Shopify Best Practices to Optimize Your Store’s Images
There is no one perfect way to set up a Shopify store, but there are some best practices that can help you start with the right foundation. The following article will provide you with 5 best practices to help you optimize your Shopify store images, including how to:
- Take high-quality images
- Treat every image space differently
- Stick to the best size for each image type
- SEO optimize images
- Automate your image optimization workflow
Let’s dive right in!
Take high quality images.
While image editing tools take you somewhat close to the glossy polished look consistent with the best performing Shopify stores, they too have limitations. The lower your image quality, the harder they are to touch up.
Invest in some picture capturing kits and treat the product as you would a model. Photoshoots with ample lighting and even product videos will make your product’s first impression one that customers will never forget.
Treat every image space differently.
Your product images should be clear and show every angle of the product. If you’re posting custom images in a blog, they too should be made perfect for the posts.
This includes having your branding embedded into the image, and even making use of different formats. Use GIFs or even create memes with your product images to infuse some fun and creativity into your brand.
Stick to the best size for each image type.
Make sure you know the best Shopify image sizes for the various image types you’ll be uploading to your store. For example, the best image size for your products would be 2048x2048 pixels. If you try placing an image of this size into a blog post, or even a collection section image space, you’ll have display issues.
Optimize your images for search engines.
When you’ve cracked the image dimensions puzzle, the next step is to make sure your images are discoverable online. With Google now allowing users to search from a product’s image, you best be among the first stores shown on the results page.
Optimizing images can be a long winding task. Especially if you’ve been uploading as many images as necessary to convince customers to press the “buy” button. Luckily you can use Plug in Useful’s image and SEO plugins. This way, you get to scan all your assets for missing tags and quickly add them for optimized search results.
Automate your image optimization workflow.
Like many other Shopify owners, you’ll have more pressing issues to attend to than manually optimizing your store. You know, customer support and fulfillment tasks. This is why you should look into automating as much of the optimization processes as possible.
Automation is possible through the use of plugins as suggested in previous best practices. Where you’d have to hire a developer or SEO expert, Plug in Useful Shopify apps make complex optimization tasks super simple.
These five best practices should put image quality and size control in your hands. How does your Shopify store look? Are you finding image work too stressful? Comment with your Shopify store URL for advice on how to make your images work for you.
