Running a successful online store takes more than just great products and excellent customer service. In today’s fast-paced world, it’s essential to have a solid content marketing strategy in place to keep your customers engaged. …

There is no one perfect way to set up a Shopify store, but there are some best practices that can help you start with the right foundation. The following article will provide you with 5 best practices to help you optimize your Shopify store images, including how to:

  1. Take high-quality…

In this series we are looking at three methods of measuring your website performance: 1. Sampling your visitors 2. Analysis and recommendation tools 3. Time measurement. All are distinctly different ways of measuring the performance of your website, with advantages and disadvantages to each.

Sampling Your Visitors

Tools like Google Analytics and Pingdom…

Why do some shops feel fast and others feel slow? Curiously, the pages may look exactly the same but due to the way web pages load one feels fast and the other slow. It’s important to understand how a web page is loaded if you’re looking to speed it up.

It’s all very well to have an amazing concept for an online store but let’s be honest: if you only build it, they probably won’t come. Once you have a growing audience of shoppers, you can think about setting up an amazing ambassador program, optimizing up/cross-sells and firing off customized…

PageSpeed Insights is undeniably the standard tool for measuring the speed of any website. But for both Shopify merchants and speed experts it’s frustrating and worse, misleading, as a way to find opportunities to speed up your shop and to implement them.

The biggest issue comes from one of PageSpeed…

One of those very first things to think about when setting up your Shopify store is what theme to use. Of course, you want something beautiful, fitting and functional for your products, be it dropshipping electronics, selling your handmade pottery or cute little baby clothes. …

You have a Shopify store. You want to grow your business. Not necessarily by spending tons of money on advertising. If there’s one thing we can definitely recommend, it’s Search Engine Optimization. …

Time To First Byte (TTFB) is the time it takes for the Shopify server to start sending a webpage to a browser. Your browser asks the Shopify server ‘give me this page’, the Shopify server generates that page and then starts sending it.

By just measuring the Time To Byte…

There’s a lot of talk about JavaScript, CSS, images and apps affecting the speed of your Shopify store but not so much about the ‘server’ code behind all shops: Liquid. Is it possible that is Liquid code can be slow?

The first crucial thing to talk about is caching.

Shopify Liquid caching

Web…

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